Finding accurate pricing information for SaaS solutions is often challenging. Vertice is here to help — our in-depth Attentive pricing guide walks you through the features of the solution and what they might cost. Then, find out how our SaaS Purchasing Platform can help you reduce your software spend through strategic negotiations and the elimination of wasted licenses.

What Attentive can do for you

Attentive is a comprehensive marketing platform specializing in SMS and email engagement. The solution leverages artificial intelligence to bolster your company’s marketing efforts across the entire customer journey. 

Using Attentive, businesses can:

• Quickly convert site visitors into subscribers using patented ‘two-tap’ sign-up technology;
• Deliver personalized messaging to each individual customer using AI trained over two trillion customer interactions;
• Answer buyer questions in real time using conversational AI and two-way messaging;
• Unify email and SMS strategies under a single platform.

Attentive’s different features can be broken into several categories, which we’ve detailed below.

SMS messaging

Attentive’s primary focus is SMS marketing, helping you improve conversion rates and average spend. Users can send promotional, transactional and interactive texts, incorporating multimedia content like images and videos to enhance engagement.

Driven by AI, Attentive can predict optimal content and send times for individual customers, instantly generating messages based on advanced audience segmentation. The Concierge feature also helps convert customers with high purchase intent through a combination of conversational AI and live chat agents, or — where necessary — intelligently escalating customer inquiries to your in-house team via integrations with customer service platforms like Zendesk.

Furthermore, the Attentive Deliverability Network partners with over 80 carriers to ensure your messages reach their intended destinations all around the globe, even during peak times.

Email

Attentive offers powerful email marketing capabilities designed to maximize conversions and boost revenue, while saving time and increasing scalability through strategic automation. It can identify email addresses and phone numbers across devices, resulting in triggered emails based on customer behavior.

The Magic Composer boosts conversion through automatic SMS and email campaign creation, letting users segment subscribers based on engagement. It’s also easy to create highly personalized campaigns with a simple drag-and-drop email editor. 

Attentive’s email delivery rates are over 99.8% thanks to its robust infrastructure. 

List management

Attentive can help you grow your subscriber list with customizable forms and units, providing your customers with a simple two-tap sign-up process. 

The built-in audience manager integrates with major e-commerce storefronts to provide dynamic segmentation based on real-time subscriber behavior and attributes. Advanced targeting then allows users to deliver personalized and relevant messaging.

Thanks to a unified SMS and email analytics dashboard with custom reporting, it’s easy to analyze campaign performance, improve your messaging, and make data-led decisions based on metrics such as click-through rates, conversion rates, and subscriber growth. 

Attentive pricing structures and tiers

Attentive pricing is primarily based on volume, with the cost depending on your list size and the amount of messages or emails you want to send. Specific price structures therefore aren't published publicly. This tactic is frequently used by SaaS companies to maintain a competitive edge during negotiations, but it also benefits the customer, who can receive a bespoke plan that best fits their specific needs. 

In cases like this, it can be helpful to leverage a procurement partner such as Vertice. Doing so will get you access to our exclusive pricing data, which you can use during negotiations to achieve the best Attentive pricing and discounts — or our experts can even negotiate on your behalf. 

In any event, you’ll want to consider factors like monthly website traffic, your existing subscriber lists, and volume of messaging required when evaluating Attentive pricing. 

Additional Attentive costs to consider

There aren’t many additional Attentive costs, as subscription plans are tailored to your requirements. However, there are some extra costs to consider. 

Overages

If you go beyond the limits of your Attentive plan, you may need to pay overage fees — for example, you might require additional SMS or email volume in a particular month.

Professional services

Attentive’s in-house experts can help businesses maximize their marketing efforts through strategic guidance, onboarding, training, and support creating compelling content and messaging.

Technical services

There are several technical services offered by Attentive, including API and integration support, data migration from other platforms, and dedicated account managers. 

Other vendors offering SMS marketing

Attentive is a frontrunner in the SMS marketing space, but it’s also one of the more expensive options available. It’s always worth evaluating alternative vendors as part of your procurement process, so let’s take a look at how Attentive stacks up against three other popular SMS marketing tools. 

Attentive pricing vs Omnisend

If you want to run seamless cross-channel marketing campaigns, Omnisend is a good option. Its platform offers a more comprehensive omnichannel marketing approach, integrating email, SMS, push notifications, and more within a single workflow. Omnisend is also known for its user-friendly interface and ease of integration with e-commerce platforms, making it popular with smaller businesses and startups seeking an all-in-one marketing solution.

Omnisend pricing is both affordable and flexible, starting with a free tier up to 250 contacts. Its SMS pricing structure is based on a credit system, with packages beginning at $20. Those opting for the Pro tier also receive additional free SMS credit equal to their monthly subscription plan. Comparatively, Attentive is generally more expensive — it may be better suited to larger companies needing more advanced SMS capabilities and higher volume. 

Attentive pricing vs Mailchimp

Mailchimp is a leader in the email marketing space — offering extensive templates, a robust drag-and-drop editor, and advanced analytics — but its relatively nascent SMS marketing platform means it’s a viable candidate for businesses requiring both channels. 

Intuitive interfaces and simple integrations make it accessible for users at all levels. With additional features like landing pages and social media posting, Mailchimp’s holistic marketing approach is highly attractive to SMBs and startups — especially true given the more affordable Mailchimp pricing structure. 

Although Mailchimp does offer a free plan, you’ll need a paid tier for SMS functionality. The cheapest option is Essentials + SMS, which is $33 a month for 500 contacts and 1,000 SMS credits. On the whole, Mailchimp is a good choice for businesses of all sizes needing a comprehensive suite of marketing tools — whereas Attentive makes more sense if you want to enhance your SMS campaigns with AI-driven features. 

Attentive pricing vs Klaviyo

Klaviyo is another omnichannel marketing platform that offers similar SMS capabilities to Attentive, including personalized messaging, two-way conversations, transactional SMS, and audience segmentation. It also offers customizable automation workflows, enabling complex, data-driven marketing flows across email, SMS, and other channels.

Klaviyo pricing for its Email and SMS plan starts at $35 per month for up to 500 contacts and 1,250 SMS credits. The solution is ideal for both small and large businesses looking to leverage customer data for sophisticated, multi-channel marketing campaigns that integrate with their e-commerce platforms.

Attentive pricing – the Vertice verdict

Attentive stands out for its comprehensive SMS marketing capabilities, making it an ideal choice for businesses that prioritize mobile communication as a key marketing channel. Its feature-rich, AI-powered platform is particularly well-suited to businesses seeking to enhance their SMS marketing strategies with highly personalized campaigns. However, smaller businesses or those with limited budgets might find the cost prohibitive and should consider cheaper alternatives like Omnisend or Mailchimp for broader multi-channel marketing needs. 

The lack of transparency around Attentive pricing is another potential drawback for this solution when compared to competitors. But don’t let that put you off — partner with Vertice and we’ll illuminate the cost of Attentive and other SaaS solutions using pricing benchmarks from over 16,000 vendors. 

We can even negotiate on your behalf to unlock the best Attentive pricing. Simply get in touch to see how Vertice could save you money during both acquisition and renewal.