Finding clear and straightforward pricing information for SaaS products is often difficult, but Vertice is here to help. Our Tealium pricing guide breaks down the different products available and how the platform compares to alternative CDP vendors. We’ll also show you how our SaaS Purchasing Platform can save you time and money during procurement, and help you get greater visibility across your entire tech stack.

What Tealium can do for you

Tealium is a customer data platform (CDP) helping businesses manage, verify, and leverage all their customer data from one centralized location. Its suite of tools and integrations let businesses collect and standardize data from multiple sources in real time, like websites, mobile apps, and third-party systems. 

Using a CDP like Tealium offers significant benefits:

• Unified data management – By integrating data from disparate sources and breaking down data silos, Tealium provides a unified view of the customer enabling accurate analytics and effective decision-making.
• Real-time data processing – Delays in processing and activating data can hinder marketing effectiveness. Tealium remedies this by processing data in real time, giving businesses the ability to serve timely and relevant interactions to customers, in turn enhancing engagement and satisfaction.
• Improved customer insights and predictions – By consolidating data across channels, businesses can glean deeper insights into customer behavior and preferences, enabling more precise segmentation and targeting for more effective campaigns.
• Enhanced personalization – Tealium’s data activation tools let businesses deliver highly personalized experiences across various touchpoints, increasing conversion rates and customer loyalty.
• Data privacy and compliance – With built-in data governance features, Tealium makes it easier to adhere to data privacy regulations like GDPR and CCPA, reducing the risk of penalties and fines. 

With Tealium, organizations are able to make better use of valuable customer data and address challenges like data silos, activation latency, and compliance complexity. The vendor has also been named a Leader by Gartner in its Magic Quadrant for Customer Data Platforms in 2024.

Tealium pricing structures and tiers

Currently, Tealium does not publicly disclose its pricing structure. This is a common tactic in the SaaS world, with vendors wishing to retain a competitive edge during contract negotiations. That said, it’s also an opportunity for customers, who can often drive down costs and pay only for the features they actually need. Vertice can help here, thanks to our exclusive pricing benchmarks that we use to leverage discounts and favorable pricing. 

Tealium pricing will typically vary based on a combination of factors, like the volume of data processed, the number of events tracked, and number of seats. The platform is made up of several key products, with pricing also dependent on the specific products and services required. Here’s an overview:

Tealium pricing – iQ Tag Management

With Tealium iQ, businesses can manage and deploy marketing tags and pixels across websites, mobile apps, and other touchpoints without the need for extensive coding. iQ’s flexible approach supports both client-side and server-side tag delivery with over 1,300 integrations available. 

Tealium pricing – EventStream API Hub

Tealium EventStream is an API hub that enables collection and distribution of event-level data from various sources to other systems in real time. With instant access to your data and insights, it’s easy to take action and engage the customer at the critical moment. 

Tealium pricing – AudienceStream

AudienceStream provides a significant portion of Tealium’s CDP functionality. Using this product, businesses can create comprehensive, unified customer profiles across channels and segment audiences for personalized marketing. 

Tealium pricing – Predict ML

Tealium’s machine learning tool, Predict ML, provides predictive analytics and modeling, enabling users to anticipate customer behavior and better optimize marketing strategies — like taking action to increase revenue from customers who will purchase, or suppressing advertising to customers who won’t in order to save costs.

Tealium pricing – DataAccess

DataAccess pricing offers data warehousing and analytics capabilities, providing businesses with the tools to access, store, and analyze raw event data. On top, the Insights embedded business intelligence tool enables data analysis without any additional integrations.

Additional Tealium costs to consider

Generally speaking, you won’t have to pay additional costs for Tealium as plans are custom quoted based on your specific business needs. However, if you exceed the limits of your contract, you may have to pay overage fees. Additional seats may also be required as your business scales. 

There are a couple of other Tealium costs separate from the foundational products, which are outlined below.

Tealium Private Cloud

Businesses with stringent data security and compliance requirements may wish to opt for Tealium Private Cloud. Here, the Customer Data Hub suite is deployed in a single- or multi-tenant private cloud, providing an isolated environment to store and work with customer data. 

Tealium for AI

With Tealium for AI, businesses are more prepared to use their data with artificial intelligence. This add-on ensures first-party data is AI-ready at the point of creation or collection through context labeling and standardization. It also assists with AI compliance thanks to consent integrations, encryption, and reporting features.

Tealium Moments

Tealium Moments is a feature that allows users to trigger instant actions across channels based on real-time event detection and advanced segmentation. By delivering more personalized experiences, users can further enhance engagement and conversion rates.

Other vendors offering customer data platforms

To get the features you need at a cost in line with your budget, it’s important to consider multiple vendors during your procurement cycle. Here are three alternatives to Tealium and how they compare: 

Tealium pricing vs Twilio Segment

Segment, now part of Twilio, is a CDP renowned for strong data integration capabilities and support for extensive data sources and destinations, providing businesses with a unified customer view and seamless data flow. 

Like Tealium, Twilio pricing for Segment is custom and based on your specific needs, with features split into different packages for easy configuration of functionality. The pricing model is a little more straightforward than Tealium’s, but Segment does lack some of the more advanced real-time processing and comprehensive data governance features. 

Tealium pricing vs Adobe Real-Time CDP

Adobe’s Real-Time CDP platform provides powerful analytics, deep personalization features, and AI-driven insights. It’s ideal for companies already invested in the Adobe ecosystem, as the solution integrates seamlessly with the vendor’s extensive suite of other marketing tools.

Adobe pricing for Real-Time CDP is typically higher than Tealium, and the product is potentially more complex to implement and manage. However, it offers broader functionality within the wider Adobe suite, so may make sense for businesses with substantial marketing budgets or existing Adobe subscriptions.

Tealium pricing vs mParticle

mParticle provides real-time data collection and integration across digital touchpoints, but with a particular specialization in mobile and apps. It’s a strong choice for businesses with a significant mobile presence, such as app developers and mobile-first companies.

mParticle pricing is usage-based, offering scalability that can suit different business sizes, but it can become costly as volumes increase. In comparison to Tealium, the solution excels in mobile data capabilities but may not offer the same breadth of features for web-based data integration.

Tealium pricing – the Vertice verdict

Customer data is incredibly valuable — and a CDP such as Tealium can help you extract maximum benefit. By centralizing your data under a unified platform, it’s easier to make effective marketing decisions based on an entirely holistic view of your customers and audience.

While Tealium’s pricing is flexible thanks to its modular, quote-based structure, its obscured costs can make it difficult to work out what you should be paying. So, why not partner with Vertice for your procurement? We’ve benchmarked pricing data for over 16,000 SaaS vendors, and you can use this information as bargaining power during SaaS contract negotiations — or let our team of expert buyers handle it for you. 

What’s more, our SaaS Purchasing Platform helps drive cost savings across your entire stack, offering full-stack observability with unified dashboards helping to identify underused licenses and needless software renewals. We manage over $3.4 billion in spending across our partners — get in touch below to see how we could help you.