SaaS solutions like Omnisend offer different pricing levels, but it’s not always clear which one your business requires. Our pricing guide can help, clearly breaking down Omnisend subscription structures and sizing them up against competitor products. Then, see how Vertice’s SaaS Purchasing Platform can help you save money and time managing your stack. 

What Omnisend can do for you

Omnisend is an e-commerce marketing platform that offers tools across a range of channels to help businesses drive sales. 

With Omnisend, users can build professional and attractive emails in a matter of minutes with the drag-and-drop interface — no coding required. The platform can handle multiple email needs, be it segmented campaigns that leverage customer profile data, periodic newsletters, or transactional emails related to account activity.

A robust template library makes it quick to get started, and users can customize emails with prebuilt modular blocks like product recommendations, listings, conditional content, and dynamic discount codes. There are AI tools to help you create engaging subject lines and body content as well. 

While email is the forte of Omnisend, the clue is in the name — the platform offers numerous omnichannel capabilities:

• Create customizable pop-ups, forms, and landing pages to easily build your contact list.
• Send personalized SMS and MMS messages to your customers globally.
• Improve conversion rates through web push notifications.
• Optimize and simplify your retargeting through simple SaaS integrations with Google Customer Match and Facebook Custom Audiences. 

Automation is another key benefit of Omnisend, with users able to combine email, SMS, and web push notifications into unified workflows triggered by specific customer actions like cart or product abandonment. 

Reporting tools and dashboards make it easy to optimize your campaigns and gain a deeper understanding of customer behavior thanks to revenue attribution, A/B testing, and cookieless and cross-channel tracking.

Omnisend also integrates with over 160 apps — including platforms like Shopify, BigCommerce, and WooCommerce — across e-commerce, advertising, loyalty rewards, shipping and logistics, automation, and more. 

Omnisend pricing structures and tiers

On the whole, Omnisend’s pricing structure is straightforward. Rather than locking particular features behind more expensive pricing tiers, every Omnisend plan gives customers access to the full suite of functionality. Instead, pricing simply depends on the volume you require. You can find a full breakdown below.

Omnisend pricing – Free

Cost: $0

For smaller businesses and startups, or those who simply want to explore the Omnisend platform and what it can do, there’s a free tier available. Contact lists are limited to 250 and you can send up to 500 emails and web push notifications per month. 

If you’re a Shopify merchant, you can publish up to 50 reviews, although there’s no limit on how many you can collect. 

Despite the fact this plan is free, you’ll still get access to 24/7 customer support via live chat and email.

Omnisend pricing – Standard

Cost: from $16 per month

Growing and mid-sized businesses may want to consider the Omnisend Standard plan. It starts at $16 per month for up to 500 contacts, with the price increasing for every additional 500. The email send limit is 12x your contact list — so for the cheapest Standard pricing, that’s 6,000 emails per month. 

With this plan, you can send unlimited web push notifications, and Shopify merchants can publish up to 1,000 product reviews. You’ll also get 24/7 priority customer support. 

Omnisend pricing – Pro

Cost: from $59 per month

Omnisend Pro is aimed at high-volume senders and larger businesses, offering unlimited email sends, web push notifications, and Shopify reviews. It starts at $59 per month for up to 2,500 contacts. 

Pro plans also include free SMS credit equal to your monthly price. For example, the cheapest option includes $59 of SMS credit per month — which is equal to 3,933 SMS sends. 

On top, Pro customers can leverage advanced reporting tools, providing a unified view to understand campaign performance across email and SMS. 

Additional Omnisend costs to consider

Omnisend’s transparent pricing structure means customers won’t have to worry about any hidden costs or fees. If you need more email sends, you can simply upgrade your plan at any time. That said, there are a couple of specific add-on costs to consider depending on your requirements.

SMS and MMS credits

While Pro customers receive SMS credits equivalent to their monthly spend, Free and Standard subscribers will need to purchase a credit subscription plan. These plans start from $20 per month, and the price per send works like this:

• SMS – $0.015 per send
• MMS – $0.045 per send

Success manager

Standard and Pro customers benefit from a dedicated success manager to help them review and improve the performance of their campaigns. There’s no additional fee for this, but it’s only available to those spending at least $400 per month — that’s a Standard plan up to 50,000 contacts or a Pro plan up to 25,000 contacts.

Other vendors offering e-commerce marketing

As part of your procurement process, it’s worth considering alternative solutions to find one that best fits your budget and business requirements. Here’s how Omnisend stacks up against three other e-commerce marketing vendors. 

Omnisend pricing vs Mailchimp

Mailchimp is immensely popular for email marketing, especially with beginners and small businesses thanks to its user-friendly interface and vast library of email templates. There’s a broad range of integrations with third-party tools, although Omnisend offers more powerful automation features than Mailchimp. 

As for Mailchimp pricing, it’s slightly more flexible than Omnisend. The Free plan has more generous allowances of 500 contacts and 1,000 email sends per month. Paid plans start at $13 a month for Essentials, although access to the full featureset requires a Standard plan starting at $20 a month. Enterprise pricing is also available.

Omnisend pricing vs Klaviyo

e-Commerce businesses with a particularly data-driven approach may want to consider Klaviyo due to its powerful segmentation, analytics, and reporting tools. Like Omnisend, it offers strong integration with Shopify. However, Klaviyo’s learning curve is somewhat steeper compared to other solutions. 

Klaviyo pricing is quite similar to Omnisend. The Free plan supports up to 250 contacts and 500 email sends per month, while email-only paid plans start at $20 a month for up to 500 contacts, 5,000 email sends, and 150 SMS sends. For email and SMS, prices start at $35 a month for 500 contacts, 5,000 email sends, and 1,250 SMS sends. This makes Klaviyo roughly double the price of Omnisend per SMS message. 

Omnisend pricing vs SendGrid

SendGrid is an e-commerce marketing solution that focuses heavily on transactional email. It’s best-suited to larger businesses who need a reliable platform with more advanced functionality through a developer API, although it does offer an email marketing platform more akin to Omnisend as well. 

SendGrid pricing for its email marketing solution is cheaper than Omnisend. The Free plan offers 6,000 email sends per month across up to 2,000 contacts, while Basic plans start at $15 a month for up to 5,000 contacts and 15,000 email sends. The API plan starts at $19.95 a month for up to 50,000 email sends. 

Omnisend pricing – the Vertice verdict

Rounding up, we were impressed with Omnisend’s simple pricing structure, which remains flexible enough to meet the needs of both small and large businesses. With all features available in the free plan, it’s hard to argue against giving this platform a try.

If you’re ready to upgrade to a paid plan, why not let Vertice help during procurement operations? Our experts can negotiate on your behalf, leveraging market intelligence on what other businesses are paying in order to secure you the best price. 

Our SaaS Purchasing Platform also makes it easy to save money across your entire stack, unifying all your licenses under a central dashboard to help optimize seats and eliminate wasted spend. To get started, get in touch below.