Retool pricing: What does it cost and how to secure a discount

Everything you need to know about the cost of a Retool subscription

Leon Brown | NOV 06, 2023

8 min read

Low-code dev platform Retool boasts an application development turnaround time of “just a few minutes”, helping teams to create and deploy internal tools with minimal programming experience.

If you’re searching for a DevOps platform to streamline your application development, Retool comes highly recommended. The platform has earned itself a 4.7-star G2 rating, with users heaping praise on the tool’s accessible interface, seamless integration options and customer service.

However, when you’re in the process of shortlisting different tools to add to your tech stack, you’ll need to take more than just public opinion into consideration. With SaaS prices continuing to spiral, CFOs are under pressure to minimize software spending and bring IT costs back under control.

So, the question is, how much will Retool cost you?

Here’s everything you need to know about Retool pricing and your options for securing a discount.

How much does Retool cost?

Retool offers a range of subscription tiers, each fit for different organizational needs. A free plan is available along with three paid subscriptions, starting from just $15 per month. Prices for the paid editions are available publicly on the Retool pricing page with the exception of the Retool Enterprise cost.

As frustrating as this can be, lack of enterprise-level pricing is considered the norm among software providers. This is because most vendors prefer to price products according to specific usage needs, requiring organizations at scale to reach out to the sales team for a tailored quote.

But while this pricing approach may help you to secure a contract that is customized to your specific requirements, a less optimistic view is that it makes it harder to know whether you’re getting a good deal, or whether you need to push for more favorable contract terms.

This pricing transparency issue in the SaaS market is just one of the reasons that 90% of companies end up overpaying for their SaaS, by an average of 26% — a massive loss in potential cost savings.

So, what’s the solution?

Firstly, you’ll want to take a look at each of the Retool pricing plans to determine which will be the best fit for your business.

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Retool pricing plans

Retool’s pricing is determined by the tier of the plan subscribed to, as well as the number of standard and end users an organization wishes to support. In this context, a standard user refers to those that make edits to apps or workflows, while end users are those that do not edit.

Retool pricing plans


Retool’s free subscription supports developers and small teams to start building for web and mobile, providing 1GB of workflow data and 5GB of storage for up to 5 users. No credit card is required to get started with the free plan.


Team is the recommended tier for growing teams looking to collaborate between developers. The plan costs $12 per standard user per month and $7 per end user per month. Or, when billed annually, users can enjoy lower rates of $10 and $5 per month, respectively. Team supports the feature set available in Free as well as a staging environment, app release versions and over five standard users.


Business is the plan type recommended for companies working at scale. It costs $65 per standard user per month and $18 per end user per month, or when annually billed, $50 and $15 per month, respectively. Business includes everything from Team plus more advanced features including audit logging, app permissions, portals, and unlimited environments and modules.

Retool Enterprise pricing

Enterprise-level pricing for organizations with more advanced requirements is priced according to usage needs, which is why the company requires prospective users to reach out directly for a quote. This tier includes everything from the other editions on top of SAML/OpenID Connect SSO, source control, customization options and dedicated support.

If you’ve decided that Retool’s enterprise plan is the right fit for your business, it’s crucial that you’re not entering into a sales conversation without any notion of the price you could end up paying.


Because it can limit your chances of securing a good deal, let alone the best possible deal.

The question is, what are your options for finding out what you can realistically expect to pay for this plan type?

Search online for pricing insights

One option is to search relevant threads, articles and forums on the internet for examples of what other companies are paying for their Retool subscription.

As an example, one user on this review thread claimed to be paying $99 per month for unlimited projects and the full suite of Retool features.

Retool enterprise pricing

While it’s not immediately clear whether the user is referring to a Retool Enterprise subscription, it’s worth noting that this price point is not consistent with any of the other paid plans and suggests that they may have been able to secure a hefty discount.

While this can help to provide a ballpark figure of what other paying customers are being charged, there’s no guarantee that it’s accurate. And although only posted in May 2023, there’s also the possibility that prices may have changed since.

So, how can you find reliable pricing intel?

In short, by talking to Vertice. We have access to the pricing and discounting data from thousands of SaaS vendors worldwide, UiPath included, to help you stay informed during the procurement process. But we’ll get to that shortly.

Can you get a discount on Retool pricing?

Another problem with sourcing pricing intel online is that you have no way of knowing whether the customer received any discount on their fee — especially when the original list pricing for the subscription is obscured, as is the case with Retool’s Enterprise price point.

This is why additional pricing and discounting insights are extremely valuable.

According to our own vendor data, Retool has a pricing parity score of 47. This means that organizations with similar usage needs are paying significantly different amounts for their plans. Considering this alongside the fact that DevOps companies in general offer discounts of around 23%, there may be an opportunity to secure a discount on Retool pricing.

But exactly how much of a discount will ultimately depend on your negotiation strategy.

Here are our top tips for securing best-in-class deals on your software.

Commit to a longer subscription period

Retool offers both annual and monthly billing for its plans. Opting to be billed yearly rather than monthly can earn you significant savings of 20%, according to the list prices for Team and Business. So, if you choose to sign on for a longer subscription, you could save significantly on your plan straight out of the gate.

However, proposing an even longer commitment period may encourage the seller to offer further discounts. Our data tells us that vendors typically offer an extra 5% off of the quoted fee per each additional year that a user signs up for. So, if you’re sure that Retool will provide business value for the years to come, inquiring about a multi-year subscription could yield even more savings.

Our data tells us that vendors typically offer an extra 5% off of the quoted fee per each additional year that a user signs up for.

Research competitor comparisons

One effective way to gain leverage during negotiations is to research pricing insights for your provider’s competitors. For example, when searching for alternative development tools, you might source quotes from alternative sellers like Zoho or OutSystems. Then, you can leverage this intel to incentivize a better deal from Retool.

Though it isn’t just the upfront pricing that you can negotiate with. You might also inquire about what competitor vendors are offering in terms of contract conditions like renewal clauses or customer success plans. By leveraging a range of terms, you’re better equipped to negotiate a deal bespoke to your business needs, and at a better price.

Leverage pricing benchmarks with Vertice

As we’ve mentioned, Vertice has access to exclusive pricing and discounting data for more than 16,000 SaaS vendors, Retool included. But it’s not just that we provide you with these pricing benchmarks to negotiate with on your own accord — we’ll also negotiate on your behalf to secure the best possible terms on contracts you’re purchasing or renewing.

But that’s not all. When you partner with Vertice, you get access to our SaaS management platform for total visibility into your entire software stack. This enables you to track usage, billing, and renewal information all from one easy-to-use dashboard, and unlock the potential of SaaS cost savings.

See for yourself how much you could be saving on your annual spend with a free cost-savings audit, or browse our extensive vendor database for more exclusive pricing insights.

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