Asana pricing: tips for getting the best deal
Aimee Manning | SEP 16, 2022
Rated as one of the top ten project collaboration platforms by G2, Asana is an increasingly popular tool of choice for businesses looking to help its teams plan, coordinate, and manage projects.
In fact, collaboration tools such as Asana have become such an integral part of the SaaS stack, that usage of these tools increased by 44% between 2019 and 2021. And Asana’s own success hasn’t shown any signs of slowing down, with its third quarter revenue growth up 41% year over year.
So, if you’re considering this platform, then you’re in good hands.
But with many SaaS decisions still largely driven by price, it’s worth knowing your options when it comes to securing the best deal possible. In other words, getting a discount on your Asana subscription.
Here’s everything you need to know.
How much does Asana cost?
When it comes to the cost of Asana, the company is in fact one of the good guys. By that, we mean that it’s among the minority of SaaS vendors that doesn’t obscure its pricing. Because the unfortunate reality is that as many as 86% of project collaboration vendors do.
As with any software application though, there are almost always ways to negotiate a better price.
While we’ll get to the how in a moment, let’s first look at the list prices for each of Asana’s four plan types.
Asana’s list pricing
Much like many other SaaS companies, Asana offers a free version of its software, designed both for individuals looking to manage their tasks or personal to-do’s, as well as for teams of fewer than 15 people requiring a basic project management tool.
In fact, with Asana’s basic account, users can create unlimited tasks, projects, and messages, making it an ideal option for anyone just starting out with project collaboration.
For teams of more than 15 people, or for those needing to create more robust project plans, Asana’s Premium option is likely to be a better fit.
In fact, this plan gives you access to a range of features beyond those available on the basic subscription, such as the option to build a timeline in the form of a Gantt chart, and the ability to create automated processes with a workflow builder.
Question is, how much does it cost?
The honest answer is that it depends who you’re asking. According to the list price available on the company’s pricing page, Asana’s Premium plan will cost you $10.99 per user, per month when billed annually, setting you back $131.88 per user, per year. You don’t need to be tied into an annual subscription though, you can instead opt to pay monthly at $13.49 per user.
But as with any SaaS tool, the prices advertised aren’t necessarily the prices you have to pay, which is why we’ve detailed some of the different ways you can save on Asana later in this article.
According to Asana, teams and companies ‘that need to manage work across initiatives’ may be better suited to the Business Plan.
But what does that actually mean?
Well, Asana’s Business plan offers everything that the Premium plan does, along with features such as forms branching and customization, as well as a tool for assessing team bandwidth, which ultimately helps manage the team’s workload, while maximizing productivity and avoiding burnout.
Price wise, Asana Business is listed as costing $24.99 per user, per month when billed on an annual basis. When billed monthly, the cost per user increases to $30.49 per month.
Asana may not obscure its pricing for its Premium and Business plans, but due to the complexity of an enterprise subscription, it comes as no surprise that there isn’t a listed price.
Ultimately, Asana’s pricing varies from $10.99 per month per user, up to $30.49 (even more for Enterprise plans), but many customers are paying significantly less. To find out exactly how much they’re saving on these list prices, take a look at our latest research report.
Is it possible to get a discount on Asana?
As we’ve already mentioned, the prices listed on the website aren’t necessarily the prices you have to pay. In fact, we’ve analyzed extensive pricing data from our own database to back this statement up.
More specifically, we’ve looked at the difference between the list price for Asana, and the pricing that companies like yours are actually paying, to give you an idea of just how willing the company is to provide you with a discount.
You can view the full discounting data not only for Asana, but for six of the other leading project collaboration vendors as well, including Smartsheet, Monday.com, Wrike, Trello, ClickUp and Teamwork here.
But that’s not all we’ve done.
Using a combination of our own data, as well as some publicly available pricing information, we have also rated Asana on the simplicity, transparency, and parity of its pricing.
By simplicity, we’re referring to how easy and intuitive Asana’s pricing is to understand. How transparent we deem Asana to be is based on whether its pricing is clearly and explicitly published on its website. Finally, its pricing parity has been determined by the consistency of its pricing across similar customer profiles.
Ultimately, the Vertice Pricing Clarity score is designed to provide you with insight into how a vendor — in this case Asana — compares with its competitors across all three pricing factors.
Want to know how much other companies are paying for Asana? Take a look at our latest report to see the pricing trends and discounting data.
How to get the best possible price
SaaS prices are rarely set in stone. The question is, how do you go about securing a discount?
Let’s look at your options.
Commit to a longer-term plan
The first and most obvious way to reduce your Asana subscription is by committing to a longer-term contract — and we don’t just mean an annual subscription.
According to our own data, many software vendors will increase their discount by 5% for each additional year that you commit to. So, if the starting discount for an annual plan is 20%, then you could typically expect this to be 25% for a two year subscription, 30% for three years and so on.
It is, however, important to weigh up the pros and cons of a multi-year contract, to ensure whatever you choose makes the most business sense.
Negotiate with leverage
It’s far easier to negotiate a better price when you’re armed with the facts and necessary insights. This includes having an understanding of how flexible Asana — or any other SaaS vendor for that matter —is when it comes to offering discounts. It also helps if you have a rough idea of how much other companies are paying for the software.
But it’s not just the price you should be negotiating on. It’s also the contract terms, such as the length of the contract, the notice period, and even the removal of any auto-renewal clauses.
Have Vertice secure the best terms possible
Negotiating can be tough. It can also be incredibly time-consuming.
But with Vertice, it doesn’t have to be either.
With substantial expertise in SaaS negotiations, not to mention access to the price points and transactions from more than 13,000 SaaS vendors worldwide, we can leverage our data to secure you the best possible deal, not only on Asana, but on any of your contracts.
Want us to help you negotiate a better deal with Asana? Get in touch with us here.