Asana pricing: your options for securing a discount
Aimee Manning | SEP 16, 2022
Rated as one of the top ten project collaboration platforms by G2, Asana is an increasingly popular tool of choice for businesses looking to help its teams plan, coordinate, and manage projects.
In fact, collaboration tools such as Asana have become such an integral part of the SaaS stack, that usage of these tools increased by 44% between 2019 and 2021. Problem is, so did the cost, with 80% of vendors raising their list prices during this same time period.
Here’s the thing though — despite being a necessary tool in today’s dynamic and largely remote working environment, you don’t have to pay over the odds for it. Because as with any SaaS application, the price that’s listed isn’t necessarily the price you have to pay.
It rarely is.
So, how do you save on Asana pricing?
Well, in this article we’ve answered just that. More specifically, we’ve set out some of your options for reducing the cost of your Asana subscription.
How much does Asana cost?
When it comes to the cost of Asana, the company is in fact one of the good guys. By that, we mean that it’s among the minority of SaaS vendors that doesn’t obscure its pricing. Because the unfortunate reality is that as many as 86% of project collaboration vendors do.
But what Asana wants you to pay doesn’t have to be the cost you end up paying. At least not when you have the right strategy to leverage a better deal.
Now while we’ll explain what this strategy is in more detail below — or at least what it should be if you want to secure an Asana discount — it is worth familiarizing yourself with the advertised pricing for each of its four plan types.
What Asana wants you to pay
Much like many other SaaS companies, Asana offers a free version of its software, designed both for individuals looking to manage their tasks or personal to-do’s, as well as for teams of fewer than 15 people requiring a basic project management tool.
In fact, with Asana’s basic account, users can create unlimited tasks, projects, and messages, making it an ideal option for anyone just starting out with project collaboration.
For teams of more than 15 people, or for those needing to create more robust project plans, Asana’s Premium option is likely to be a better fit.
In fact, this plan gives you access to a range of features beyond those available on the basic subscription, such as the option to build a timeline in the form of a Gantt chart, and the ability to create automated processes with a workflow builder.
Question is, how much does it cost?
The honest answer is that it depends who you’re asking. According to the list price available on the company’s pricing page, Asana’s Premium plan will cost you $10.99 per user, per month when billed annually, setting you back $131.88 per user, per year. You don’t need to be tied into an annual subscription though, you can instead opt to pay monthly at $13.49 per user.
But as we’ve already mentioned, the prices advertised aren’t necessarily the prices you have to pay, which is why we’ve detailed some of the different ways you can save on Asana later in this article.
According to Asana, teams and companies ‘that need to manage work across initiatives’ may be better suited to the Business Plan.
But what does that actually mean?
Well, Asana’s Business plan offers everything that the Premium plan does, along with features such as forms branching and customization, as well as a tool for assessing team bandwidth, which ultimately helps manage the team’s workload, while maximizing productivity and avoiding burnout.
Price wise, Asana Business is listed as costing $24.99 per user, per month when billed on an annual basis. When billed monthly, the cost per user increases to $30.49 per month.
Asana may not obscure its pricing for its Premium and Business plans, but due to the complexity of an enterprise subscription, it comes as no surprise that there isn’t a listed price.
Ultimately, Asana’s pricing varies from $10.99 per month per user, up to $30.49 (even more for Enterprise plans), but many customers are paying significantly less. To find out exactly how much they’re saving on these list prices, take a look at our latest research report.
Asana’s willingness to discount
As we’ve already mentioned, the prices listed on the website aren’t necessarily the prices you have to pay. In fact, we’ve analyzed extensive pricing data from our own database to back this statement up.
More specifically, we’ve looked at the difference between the list price for Asana, and the pricing that companies like yours are actually paying, to give you an idea of just how willing the company is to provide you with a discount.
You can view the full discounting data not only for Asana, but for six of the other leading project collaboration vendors as well, including Smartsheet, Monday.com, Wrike, Trello, ClickUp and Teamwork here.
But that’s not all we’ve done.
Using a combination of our own data, as well as some publicly available pricing information, we have also rated Asana on the simplicity, transparency, and parity of its pricing.
By simplicity, we’re referring to how easy and intuitive Asana’s pricing is to understand. How transparent we deem Asana to be is based on whether its pricing is clearly and explicitly published on its website. Finally, its pricing parity has been determined by the consistency of its pricing across similar customer profiles.
Ultimately, the Vertice Pricing Clarity score is designed to provide you with insight into how a vendor — in this case Asana — compares with its competitors across all three pricing factors.
Want to know how much other companies are paying for Asana? Download our latest report to see the pricing trends and discounting data.
How to pay less for Asana
So, we know that Asana’s list prices aren’t necessarily set in stone. Question is, how do you secure a discount?
Let’s look at your options.
Commit to an annual subscription
The first and most obvious way to reduce your Asana subscription is by committing to an annual plan.
But with Asana already displaying the annual costs as default on their pricing page, relying on this approach alone won’t secure you any more savings.
Which is why you need to negotiate.
Negotiate with leverage
Perhaps the most effective way to save on your Asana subscription is to negotiate the price. And we’re not just talking about negotiating enterprise-level contracts — there are also often savings to be made on other pricing plans too.
The thing is, negotiation is far more effective when you’re armed with the facts and necessary insights. In this case, insights not only into Asana’s flexibility around discounting, but also insights into what other companies are actually paying for the software.
Ultimately, with a clearer understanding of both, you have more leverage to secure a better deal. And we’re not just talking about price. We’re also talking about contract terms.
Terms such as the length of the contract, the notice period, and even whether or not you have an auto-renewal clause.
Have Vertice secure the best terms possible
Negotiating can be tough. It can also be incredibly time-consuming.
But with Vertice, it doesn’t have to be either.
With substantial expertise in SaaS negotiations, not to mention access to the price points and transactions from more than 13,000 SaaS vendors worldwide, we can leverage our data to secure you the best possible deal, not only on Asana, but on any of your contracts.
Want us to help you negotiate a better deal with Asana? Get in touch with us here.