Most popular AI software
Foundational models and writing assistants – such as those from OpenAI, Anthropic (creator of Claude) and Grammarly – continue to be mainstays across organizations. The consistent, top-tier performance of these companies shows that each has secured a durable foothold in widely accepted, general-purpose AI use cases.
At the same time, our data indicates an increasing willingness across businesses to experiment with other specialized tools. The rapid rise of generative media platforms, such as AI-powered video service Synthesia and the audio tool ElevenLabs, signals that organizations are now pursuing higher-production-value applications and expanding their exploration of what AI can enable.
Despite experimentation with these AI-native platforms, the relative stability among AI-enabled SaaS vendors suggests that applied AI is viewed primarily as an enhancement rather than a compelling enough driver to justify the operational complexity and cost of switching platforms.
While AI investments within these tools may not be prompting mass migration, it is subtly expanding beyond user-facing applications. There is a perceptible uptick in the popularity of tools in security and infrastructure, indicating that AI is increasingly moving into backend and developer tooling and operational domains.
AI in the Enterprise - Market Intelligence for Finance and Procurement
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