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The need-to-knows about Vertice
As of Q3 2026, Amazon is the #1 vendor by SMB spend, ahead of Salesforce (#2) and Microsoft (#3). Among mid-market and enterprise companies, Microsoft and Salesforce still lead, with Amazon climbing to #3 ahead of SAP and Google. OpenAI remains one of the fastest-rising vendors Vertice has tracked, now at #5 for SMBs.
For finance and procurement teams, this means a growing share of the budget sits in usage-based infrastructure and AI contracts, which are harder to forecast than seat-based SaaS.
SMEs and mid-market companies are spending most on cloud infrastructure and core platforms – Amazon, Salesforce and Microsoft – alongside AI tools and data platforms like OpenAI and Snowflake. Enterprises continue to allocate budgets to foundational platforms such as Microsoft, Salesforce, SAP, Workday and Oracle, with growing spend on Amazon's cloud infrastructure.
SMB rankings move quickly: in Q3 2026, Amazon took the top spot, OpenAI slipped from #2 to #5, Snowflake climbed to #6 and Slack dropped out of the top 10 one quarter after entering it. Enterprise rankings are far more stable – no vendor moved more than three places year-over-year and no AI-native vendor appears in the top 10. Enterprise spend is dominated by large platform vendors locked in through multi-year contracts, with Atlassian the biggest riser, re-entering the top 10. Amazon is the only vendor gaining ground at the very top of both segments.
ERP, CRM and cloud and AI infrastructure platforms often represent the highest enterprise costs. As AI workloads move into production, more spend is flowing to the cloud infrastructure, data platforms and compute that run them. Adoption of usage-based pricing means these costs scale with consumption rather than headcount, which makes benchmarking and monitoring usage increasingly important.


