Most popular SaaS vendors by spend
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While established platforms such as Salesforce, Microsoft and Google remain staples across businesses of all sizes, our data reveals that Stripe and Twilio have jumped into the top ten most popular SaaS tools among SMEs and mid-market companies – signalling a growing demand for flexible, API-driven applications.
In contrast, enterprises continue to invest heavily in comprehensive platforms such as Workday, ServiceNow, Adobe, and SAP – tools designed to handle the complexity, scale, and integrated demands of larger organizations.
Last updated
Sep 2025
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