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Financial management and adaptive leadership

CFO insights on sustainable growth.

Industry insights and strategies

AI, cutting costs and optimizing SaaS

Julio Martinez joins Kathy Svetina to discuss why finance is more than crunching numbers, and how strategic finance decisions make a real impact on business growth.

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Key takeaways

Focus on free cash flow, not just revenue
Embrace technology to improve efficiency
Get ready for AI-driven financial forecasting
Shift from number crunching to strategic thinking
Prioritize value over cost in procurement decisions
Centralize software management to control SaaS expenses

About the speakers

Kathy Svetina

Founder at NewCastle Finance

Kathy is a leading light in finance support for growing businesses. She is an experienced fractional CFO who has hosted multiple Vertice interviews with finance and procurement experts.

Julio Martinez

Co-Founder & CEO at Abacum

Julio has over 20 years of experience in finance and tech, and is a fintech entrepreneur with a passion for helping finance teams work smarter and make better decisions.

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