SaaS benchmark prices deviation

Pricing remains inconsistent across almost all software categories

SaaS pricing remains highly fragmented, with companies often paying close to 3x more than their peers for comparable software. Sales (2.99x) ERP (2.92x) and marketing (2.87x) exhibit the highest levels of price dispersion – volatility that is often driven by complex bundling, making procurement benchmarking data all the more essential.

Conversely, the market is seeing a move toward standardization in categories such as IT infrastructure (1.19x) and development (1.35x), indicating more rigid and transparent pricing models. For the majority of tools, however, the gap between the 20th and 80th percentile remains wide, with this pricing disparity resulting in significant overpayment for many organizations.