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SaaS shrinkflation

SaaS shrinkflation remains a hidden cost

SaaS shrinkflation continues to be one of the most persistent – and least visible – cost pressures for organizations. In Q4 2025, 28% of SaaS contracts renewed globally reflected a reduction in value without a corresponding price decrease, slightly down from 30% in Q3 2025 but still a significant concern.

What makes this trend particularly challenging is how quietly it unfolds: vendors are increasingly removing features through pricing changes, bundles, or regional adjustments, making reductions in value harder to detect during renewal cycles.

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Last updated
Jan 2026

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