Webflow pricing: is it possible to get a discount?
Anna Markowska | MAR 16, 2023
Used by more than three million designers worldwide to build, collaborate and scale websites without any coding, Webflow is an incredibly popular tool recognized for its ease and usability.
In fact, with a Capterra rating of 4.6 stars and a $4 Billion valuation, it’s certainly one worth considering if you’re looking to develop, launch, and optimize new web pages for websites, marketplaces or campaigns.
But with more scrutiny than ever on sprawling software costs, you may not only be wondering how much Webflow costs, but also whether it’s possible to get a discount?
Let’s find out.
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Is it possible to get a Webflow discount?
While Webflow is among the 45% of software vendors that publicly list their pricing options — making it more transparent than the market standard — many companies aren’t aware that these list prices aren’t necessarily set in stone.
In fact, our data tells us that even though Webflow offers some degree of pricing consistency, there are still some companies paying different amounts for the same plan type.
So, the question is — how can you obtain the best possible price?
The short answer is by negotiating with leverage.
Before you enter into vendor discussions and attempt to secure discounted terms, you should, however, be aware of Webflow’s standard pricing plans. In other words, what the company would like you to pay.
Webflow pricing plans
According to the Webflow pricing page, users must start with a workspace to build their site. While there is a free, albeit limited Starter option designed to allow users to get started and learn how to navigate their way around the platform, Webflow’s paid plans offer additional functionality and capacity.
But how much do they cost?
Webflow Workspace pricing
For in-house teams, prices start at $19 per month, per seat for its Core Workspace package when billed yearly, or $28 per month when billed monthly. This rises to $49 per month, per seat for its Growth plan when signing up for a year, or $60 per month for users only wanting to commit on a monthly basis.
For organizations requiring enhanced website security and scalability, there is also an Enterprise-level plan, however the cost for this will be tailored based on the specific needs of your business.
There is also a dedicated pricing plan for freelancers and agencies looking to use the platform, with prices starting from $16 per month, per seat, when billed annually.
Webflow Site plan pricing
When customers are ready to take their build live, they can add a Site plan. There is a free option available with limited bandwidth and a set domain name, or a paid plan that permits custom domain names and incrementally added bandwidth, starting at $14 per month for a general site.
If, however, you’re an online retailer, you will need a specific eCommerce Site plan. Prices for this start at $29 per month when billed annually, rising to $212 per month for a plan that allows more eCommerce items, CMS items and a 0% transaction fee.
Why SaaS prices are rarely set in stone
So, if Webflow lists most of its prices online, what’s the likelihood that you can secure a discount?
As we’ve mentioned, the prices listed aren’t necessarily the prices that you’ll end up paying — and while it can vary from vendor to vendor, it’s often possible to get a discount on your SaaS subscription. In fact, our data suggests that companies tend to overpay for SaaS by as an average of 20-30%, as software prices continue to rise above the going rate of market inflation.
And this isn’t limited to just your Webflow cost. If you’re not approaching your vendors to negotiate, you could be missing out on significant savings across your entire software portfolio.
If you’re not sure where to start, we can help. Below, we’ve outlined some of our top SaaS negotiation strategies.
Strategies for negotiating a Webflow discount
Commit to a multi-year agreement
One way to secure more favorable terms on any SaaS contract is by committing for the long haul. While annual plans are commonplace in SaaS, the vast majority of software vendors will be open to providing further discounts in exchange for a multi-year agreement.
So, how much could you save by committing to two or more years?
While the annual discount will differ from provider to provider — Webflow already offer up to a 32% saving on their annual plan — our data indicates that most SaaS vendors will offer a further 5% discount for every additional year a user signs up for.
You should, however, only consider this option if you are confident that you’ll still be using the tool down the line. While it might be possible to negotiate a break clause that will essentially allow you to terminate the contract after the first year if the provider hasn’t delivered what it had promised, this won’t cover you if you’ve simply outgrown the platform and want to switch to an alternative.
Use an intermediary
Employing a third-party mediator can help to facilitate negotiations. By involving an intermediary to manage communication between your business and the software provider — in this case Webflow — you create a sense of impartiality that can help push through a deal that works for both parties.
Ultimately, having an expert oversee your deal is key to productive negotiations. Not only does it take the burden off your shoulders, saving you a substantial amount of time and pressure, but these negotiators often understand the intricacies of SaaS purchasing and will be better equipped to secure you the best possible price and contract terms.
In fact, not only will they present your desired terms and relay any queries, but they’ll know which questions to ask and which levers to pull to achieve the best results, while also having greater buying power.
Research vendor competitors
You can gain vital negotiating power by inquiring into the contract terms offered by your vendor’s competitors. Beyond just price, there are a variety of terms that can be negotiated, so even if the listed price is competitive, consider bringing to the table some of the other benefits offered by alternative vendors.
These might include:
- Renewal clauses
- Notice period length
- Maintenance allowance
- Level of support
This way, you can encourage your chosen vendor to make competitive offers and secure the best-fit contract for your business.
Find out what other companies are paying
Competitor research is a useful asset, but the best leverage that you can bring to negotiations is insight into what other companies are paying for the tool. If you enter discussions knowing what price points or discounts your peers have been offered, this can be a useful frame of reference to guide your own negotiations.
The question is, how do you obtain this intel?
Secure the best possible Webflow pricing with Vertice
With access to a database of pricing transactions and discounting data from more than 13,000 software vendors worldwide, Vertice’s expert term of SaaS negotiators can leverage these insights to secure you the very best deal on any contract.
Not only is Vertice entirely risk-free with guaranteed cost savings, but we also take the stress out of vendor negotiations, while saving you a substantial amount of time.
Learn more about how the benefits of using a SaaS purchasing platform here, or see for yourself how much you could save on your SaaS contracts, with our free cost savings analysis tool.